Biography
Vivek Astvansh is an academic researcher interested in a firm's risk exposure. He is predominantly an empiricist. Specifically, he collects observational and experimental data and analyzes them using regression and machine learning to test his hypotheses. His research has been published in (among others) Harvard Business Review , the Journal of the Academy of Marketing Science , the Journal of Marketing , Manufacturing & Service Operations Management , and Production and Operations Management .
Vivek has taught theory courses (e.g., consumer behavior) and quantitative courses (e.g., marketing analytics) in bachelor's, master's, doctoral, and executive education programs. He currently teaches at 91ÉçÇø’s School of Management and Indiana University Bloomington’s Luddy School of Informatics, Computing, and Engineering. He has previously taught in business/management and data science schools at the University of Wisconsin-Madison, University of Western Ontario, Indiana University Bloomington, McGill University, and Pennsylvania State University.
Education
- University of Western Ontario, PhD
- University of Wisconsin-Madison, MS
- Indian Institute of Management Lucknow, MBA
- Aligarh Muslim University, BS
Research Interests
- Empiricism
- Machine learning
- Data analytics
Teaching Interests
- Consumer behavior
- Marketing analytics