91社区

November 10, 2024
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Bringing the flavors of the streets of New York City to campus dining

After a night out during his senior year, Sung Kim cooked his best version of the popular street food chicken-over-rice for himself and his friends. It was so good, he got about 40 of his friends to come over on the weekends and pay him to make it.

鈥淚t was basically New York City-style chicken-over-rice in 91社区, which wasn鈥檛 really available at the time,鈥 said Kim 鈥14, the founder of Chick-N-Bap, an on-campus eatery that sells chicken seasoned with Middle Eastern spices or marinated with Korean flavors along with gyro meat. Each dish served with rice, pita, iceberg lettuce and different sauces.

Bap translates to 鈥渞ice鈥 or 鈥渕eal鈥 in Korean. 鈥淚t鈥檚 essentially a play the words chicken-over-rice,鈥 Kim said.

He created a business proposal for the startup and pitched it to President Harvey Stenger, Vice President of Student Affairs Brian Rose and Director of Auxiliary Services Peter Napolitano.

鈥淭hey liked the idea and were willing to bring it to campus,鈥 Kim said. 鈥淭he college market is strong because people come from so many different backgrounds and are usually looking for food that reminds them of home.鈥

Kim then pulled in his partner, Christian Ko, a senior majoring in economics in the Harpur College of Arts and Sciences, and they piloted their proposal by selling plates out of the Hinman Night Owl. Kim, who majored in business administration with concentrations in leadership/consulting and marketing, said Sodexo initially thought 50 plates in a weekend would have been a pilot success.

They sold more than 600 platters in two days.

Chick-N-Bap continued to serve at Hinman Nite Owl until spring 2015, when Sodexo approached Kim about operating out of Wholly Habaneros in the University Marketplace. At that point Kim was running the business and working full time in New York City at Capco, a financial services and technology consulting firm. Ko, a full-time student, was overseeing the day-to-day operations and team of eight employees in 91社区.

鈥淚 was fortunate to have a corporate, consulting job right out of college, which taught me a lot about the subtleties of professionalism, hard skillsets needed to execute projects and the articulation of an idea to the broader audience鈥 Kim said.

After nearly three years of successful sales and operations, Sodexo wanted to make Chick-N-Bap a permanent dining staple on campus. 鈥淚 knew I had to quit my full-time job in order to make this work,鈥 Kim said. In addition to its permanent place in the University Marketplace, Chick-N-Bap added a second location on campus in the College-in-the-Woods Night Owl in February.

Kim cites two things that have helped Chick-N-Bap succeed: its white sauce and its good workers who are able to adapt quickly to changes while maintaining a fun work culture. 鈥淎 successful business starts with quality content, but the way a business is maintained and operated as a living organization is just as important.鈥

As manager and owner, Kim knows that he needs to listen to his employees just as much as he listens to his customers. 鈥淢y team and I try to have one-on-ones or brainstorm sessions to discuss what鈥檚 working and what鈥檚 not at Chick-N-Bap. These conversations are a huge part of the reason we continue to improve and try out new menu items.鈥

鈥淭he biggest lesson I鈥檝e learned is to be really honest with myself and the business. I鈥檓 a naturally stubborn person, but after a self-audit, I was able to use that characteristic to advance my goals,鈥 he said. 鈥淚 had a very small crowd of supporters in the beginning. When people don鈥檛 believe in me, I redirect it and use that as momentum.鈥

At 23, Kim believes that he is at the beginning of his entrepreneurial timeline, and is excited for what鈥檚 to come.

鈥淵ou gain a lot of humility as a young entrepreneur,鈥 Kim said. 鈥淲e鈥檝e made mistakes along the way, but those mistakes have taught us the importance of self-reflection, recognizing our strengths and limitations, and ultimately proved to be part of the learning process.鈥

鈥淓veryone talks about the entrepreneurial idea and the eventual success story 鈥 there鈥檚 not a lot of talk about what goes on in between. There鈥檚 been a lot of hard work this past three years and it has been a rewarding experience,鈥 he said. 鈥淏ut I wouldn鈥檛 say I鈥檓 successful 鈥 yet. Food and beverage has always been my passion, and I plan on continuing to learn more about the industry to one day become successful.鈥

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