Aman Soni specializes in the intersection of marketing strategy and marketing modelling. His substantive research area includes social media influencers, live streamers, user engagement and platform toxicity. His methodological interests include machine learning, econometrics and content analysis (text, audio and image). Soni teaches artificial intelligence (AI), machine learning and digital marketing at both undergraduate and graduate levels, which introduces foundational concepts and practical applications in intelligent systems and data-driven marketing. Before his career in academia, Soni worked as an enterprise account manager with Hewlett-Packard Inc. in India, where he focused on driving HP鈥檚 end-to-end print business for the key government and corporate accounts in the north region.
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