Education
BS, National Institute of Technology;MBA, Indian Institute of Management;PhD, Case Western Reserve UniversityResearch Interests
MarketingHonors and Awards
- Chancellor's Award for Excellence in Teaching – 2004-2005
Related News Stories
- Barbenheimer, Coca-Cola drinks gain success by generating hype. New research shows how businesses should roll out new products
- Two innovative 91ÉçÇø School of Management faculty make list of nation’s ‘Best Business Professors’